As of Jan 2020, Instagram has nearly 1 billion users on the app. But you take a look at your account and realize it only has a dozen followers. Do you ever wonder why people don’t follow you even though you try to stay active on your profile and post-high-quality pictures on your feed? I’m sure the answer is Yes. Here are 5 Reasons People Don’t Want to Follow You on Instagram. Keep reading and you’ll understand why you can’t gain more followers.
1. You are inconsistent
When you start to build an Instagram account, you’re probably trying to post a lot with diverse content to gain followers. You may also have started out strong, updating twice a day or more and then you disappear after awhile. Well, that is the number one mistake you can make, and it is also the first reason why people don’t want to follow your Instagram. Users have tons of information sources to dive in and they’re smart enough to choose the right one to swim through. When a user goes to your feed, they see mayhem and they say goodbye right away. For this reason, consistency is the first thing you should abide by. Tip: Identify the content your account is targeting clearly and try to focus on just one instead of focusing on too many topics. Create a routing for yourself by developing a posting schedule and sticking to it. Also, choose the right time to post. If you want to make sure your posting stays consistent every day, we suggest using third-parties to schedule posts and help you stay on track like Buffer and Hootsuite.
2. You don’t know your audience
Understanding your audience is a key factor in keeping and gaining followers. There is a big difference between thinking you know what your audience needs, and actually paying attention to what they interact with. Ifyou don’t realize what your followers’ interests are, it may be hard for you to build a page reaching millions of people.
We acknowledge that users are following accounts they consider worthwhile, and they can easily switch from your profile to your competitor’s
in a single click. If you want to get your audience’s attention, you need to provide valuable and engaging content to make your followers stay. Tip: As you create content always always always keep in mind who your target audience is. As we mentioned before, don’t try to focus on too many different topics because that will look messy. For example, if you are a clothing brand, besides offering quality and trendy products, you could give your audience some mix-and-match tips. Or if you’re building a restaurant, you should definitely feed your followers with good recipes and mouthwatering pictures of the food you serve.
Another reason that might lead to the loss of followers is that you might be posting too much which will annoy your followers. Nobody wants their Instagram feed to be full of the same and repetitive content since that makes the other posts on their feed seem boring, which would cause users to avoid the other posts on your page which may be interesting. Biran Hughes recommends posting once per day. He said, “Schedule to post once per day, every day. Don’t spam your fans with more than two posts in a day!” Another writer warns, “Try not to post over 7 posts per week”.You should know there is an unspoken rule that posting multiple times per day on Instagram is annoying.
Tip: You might want to switch between posting on your Main feed, Story, and IGTV,… to avoid spamming your followers’ feed.